A number of professional consultants had previously warned the company that with oil prices so low and carbon emission taxes surely set to rise, the cost of finding reserves in the Arctic would be economically unfeasible. Having already spent € 7 billion on the Arctic project, Shell now expects to have to absorb an additional loss of around € 4 billion to end the project. Critics of the drilling, including environmental pressure group Greenpeace, were jubilant, Their UK executive director John Sauven summed it up this way: “Big oil has sustained an unmitigated defeat. They had a budget of billions, but we had a movement of millions. For three years we faced them down, and eventually the people won.”
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