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The impact of the current economic downturn is being felt across
the Western world. Yet as we know when one door closes, another
opens and that every cloud has a silver lining. Conventional
wisdom holds that during times of recession creativity blossoms,
borne out of necessity, of a need to do things differently.
As many are losing jobs or sources of income as a result of
the economic downturn, new ways of making a living are being
sought. New paths are being followed as new doors open and indeed
silver linings are found.
One person who has rethought their business, partly in response
to the downturn, is Moshe. Moshe has lived in Ibiza for the
last 20 years. Captivated by the nature and the beauty of the
island, he decided to move here. Putting his industrial design
skills to use, he established a successful construction company,
Casaforma Dinamica. The company is still in operation while
circumstance, desire and one may also say fate, have led Moshe
onto a different path.
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Moshe
explains that along with the current economic downturn
there are further problems with construction in Ibiza,
not in the least exacerbated by bureaucracy. He is critical
of the lack of planning and organisation of development
on the island. He mentions that last year new construction
projects on the island were signifi-cantly down. In
addition to this space on the island is naturally limited
and any construction needs to be balanced with the need
to preserve and protect the natural beauty of the Island.
Moshe is aware of the contradiction between his desire
to live in Ibiza, for natural beauty and the work he
has created for himself in construction, which can work
against that. The key, of course, is sustainable construction
that supports rather than costs the environment. However
Moshe has moved onto new pastures. The door he has opened
has been that of his new eatery in Santa Gertrudis called
Safrà Ibiza Restaurant.
Food has always featured fondly in Moshe’s life.
Moshe remembers with delight the Middle Eastern delicacies
from his mother’s kitchen. While his restaurant
is new (it opened in February of this year), the idea
of bringing Middle Eastern food to Ibiza is not a new
one for Moshe. Ever the entrepreneur since moving here
he and his friend, Yaron, have had various falafel making
sales ventures, from introducing them to Las Dalias
to a restaurant on the San Antonio carreterra. While
none have come to lasting fruition, now he believes
the time is right.
“Everyone needs food. It’s something that
makes people happy on a small scale.”
When asked about the name of the restaurant, Moshe explains
that Safrà is Ibicenco for Safron, a spice used
in abundance in Middle Eastern cooking. Quite simply
he took the name in Ibicenco as a reflection of location.
Safrà adds to the cosmopolitan restaurants in
Santa Gertrudis; traditional Spanish, Italian, Mediterranean,
Japanese and even raw-food fetishes can be satiated.
In Ibiza there are not many places that serve food of
Middle Eastern origin, kebab, shawarma, falafel, humus,
tahini, fresh salads and more. Moshe’s concept
caters to both vegetarians and meat eaters alike. For
people who like trying many different tastes “tapas”
are available.
Safrà has created a new understanding in Middle
Eastern food and service. The surrounds are pleasant,
modern and clean. The prices are reasonable, the food
is delicious and Moshe is happy that the plates are
clear when they return to the kitchen. He is contend
in his new venture and as he says ‘at least when
I’m in my old age I can come and eat in my own
restaurant and eat the food I like.’
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Situated
opposite La Caixa in Santa Gertrudis, the restaurant is open
every day from late morning till late night all year round.
It’s possible to dine in or take away and they will also
cater for private events.

Text: Ruth Osborn
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